The aim of the strategy is the protection and enhancement of the Hungarian wine's quality and to protect and enhance the reputation and quality of Hungarian wine regions, regions of production and generally the wine itself. The aim and the philosophy of the Hungarian National Wine Association are the extension and the promotion of the love of quality-wine, this wonderful beverage, the promotion
of cultivated wine consumption, the promotion of new wine-friendly societies and the development of interested members. The association is pleased and will continue to be at the forefront of the movement and will help wine orders to achieve their noble goal. The wine order, through its spirit of community and respect, possesses the necessary dynamism, strength to maintain and further strengthen its role in the Hungarian “grape and wine-growing” society and to increase its attractiveness to all those who are attracted to wine drink.