Regional corner in the supermarket

Summary: 

Regional corners can be a temporary or permanent display featuring a range of local food products of a given territory. Products from the same region or same category on a distinguished place can draw customers’ attention. The display can be either inside a traditional point of sales or inside a super/hypermarket. The aim is to increase the visibility and sales in distribution channels of a local products of a given territory.

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Stakeholder: 
Consumer
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
GAIN: 
GAIN I
GAIN II
Involved People: 
Campden BRI Hungary