Association Gersoise - Multi-channel sale

Country: 
Worldwide
Summary: 

In the case of SFSC's, accessibility of the product and logistics, are widespread technical problems. Multi-channel sales mean that consumers can obtain the product through three different channels: at the farm, craftsmen (processors), other business(shops), offer almost every morning of the week, fresh products: carcasses and foie gras of ducks and geese. The Official Website of the Association Gersoise for the Promotion of Foie Gras provides detailed information on members of the sales channels (farmers, craftsmen and other business) such as: name, website, contact details, delivery, recipes, etc.

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Stakeholder: 
Consumer
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
GAIN: 
GAIN I
GAIN II
Involved People: 
Campden BRI Hungary
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