From Our Land
Initiative in original language:
Van Onze Grond
Region:
NL
Stakeholder type:
Consumer
Farmer & Cooperative
Policy maker
Retailer
Initiative category:
Cooperative
Distribution
Intermediary
Description:
Van Onze Grond is a cooperative connecting local farmers in the Veluwe, Salland and Achterhoek regions with regional supermarkets. The idea came from a meeting between local entrepreneurs and the municipality of Deventer. A logistics partner and an advisory pricing system help overcome competition between stores and ensure farmers receive a fair share of the retail price. QR codes on products show consumers where their food comes from, and decisions are shared between farmers, supermarkets and municipalities.
Extract from text:
Fair and transparent pricing: ensuring farmers receive a fair share of the retail price. Consumer trust and education: using QR codes and clear labeling to increase awareness of product origin.
Website: