The strategy of the fast food chains of traditional, local products is to make desirable the eating of local fresh/processed products with the "mass-market" logic of fast food eating. There are existing examples, such as "Nordsee" (fresh fish products to go, but also prepared as a full meal). The strategy is a long-term success, it is possible to set up high quality standards. Higher potential success to prevail with local products on the market with local product based fast food.