The diversification of products is a strategy for small firms and producers in order to satisfy consumers’ needs that are increasing and becoming complex. Besides, diversification can help in competing with different products and firms that propose similar goods. Answering consumers’ expectations and reach new consumers is the objective of the innovation. Two processing techniques are used to create around 15 goat cheeses. The direct sale of these products allows for more sales, to reach more consumers. The products are ranging from goat cheese with different maturation periods, ingredients and shapes. This is a product innovation.