Agro-tourism chain
Agro-tourism chain
Summary:
In the Agro-tourism, where there is a historic sight, the manufacturing places of the local food products are shown as a tourist sight of the certain region/place to the tourists. In a frame of guided and/or non-guided tours, which can be organized by a special travel agency, the direct sale in-place is possible. It gives experience and knowledge about the origin of the product for the customers, furthermore, if they enjoyed it, the word-of-mouth advertising is one of the best marketing tools. The hotels, which are in contact with the travel agency, offer local products in the menu for their guests.
Stakeholder:
Consumer
Farmer & Cooperative
Industry & Retail
Type:
Social
Project:
SMARTCHAIN
GAIN:
GAIN II
Involved People:
Campden BRI Hungary
PDF:
