Europe is the largest consumer of organic food. However, organic farmers face increased competition and get unfair pricing from middlemen, while lack of credentials and high prices remain the major obstacles in purchasing organic food. turn2bio is an online market and library tool for organic food where farmers can sell directly to consumers, earn higher margin, offer detailed information on their products and access a wider market. Consumers can obtain various information on organic food, find organic products accompanied with the appropriate certifications, and negotiate the prices.