The unsold overripen fruits cannot be stored for long time so it must be processed. Apple/pear juice production is a good way to keep the quality of the good quality fruits. To deal with loss of fresh fruit production L2L has developed a "new product". Fruit juice production based on the pre-ordering system as a "demand-driven model" avoids unnecessary costs of the processing, bottling and distribution. The organization can optimize the sales and distribution of the fresh fruit and juice.