Cooperating Balaton-Uplands

Country: 
Hungary
Summary: 

Scattered local producers and service providers, make high quality products, but with low level of marketing, no cooperation, no connection with local/rural development programs and actors. The "Éltető Balaton-felvidék" association -which members are organizations, including enterprises, civil communities and self-governments- has the strategic route, that could connect the different types of productions and services in the region of the Balaton-highland. The Cooperating Balaton Uplands Brand System: The "Éltető Balaton-felvidék" association is the biggest social organization in the region. Its strategy emphasizes the quality of the rural manufactures and small producers. The Cooperating Balaton Uplands Brand System joins the membership of the national "Rural Quality" trademark system. The "Rural Quality" international trademark distinguishes the special quality products in the region to help the contractors/producers/services promote their products/services to the public customers. Besides the natural, cultural values and beaches of the area, discover the quality-brand meals, restaurants and handcrafted products through the Valley of Arts by the Lake Balaton.

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Stakeholder: 
Consumer
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
Social
GAIN: 
GAIN II
GAIN III
Involved People: 
Campden BRI Hungary
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