Alce Nero - Marketing tools

Country: 
Italy
Summary: 

Effective promotion needs efficient and innovative sales methods. The first step is to understand the customer’s needs, after that to organize the logistics and sales efficiently with the help of using the many marketing tools. A website with high information content with good visibility, product diversification:
- Blog
- Videos: videos and recipes for foods made from the traded products
- Guidebook: “Organic Generations”: Unique Guidebook about balanced diet different ages and lifestyle appropriate which refers the expertness background of the products
- Press reviews
- Distinguishable products on the shop shelves (distinguishable logo on each product, products on display shelves in the stores)
- Product diversification: The organic Baby Food Line for the Baby Generation

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Stakeholder: 
Consumer
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
GAIN: 
GAIN I
Involved People: 
Campden BRI Hungary
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