Biofruits - Social media marketing

Country: 
Switzerland
Summary: 

The company is in competition with strong and established companies. From a marketing point of view, the major problem is to establish a trustworthy company identity. It would be desirable to create a brand identity that stands as a reference brand for organic and local fruit and juice. It’s necessary to develop a cost-effective marketing strategy. Solution: Social media marketing (Facebook, Twitter, Instagram, etc.).

Through social media marketing, a high number of consumers can be reached at a cost-efficient price. A fan page can be created quickly, the right hash tag is easy to find, and it doesn't take long to create an account.
- High range due to the large number of active social media users.
- Addressing of the target group with various targeting possibilities.
- Precise analysis and performance measurement of social media advertising.
- Advertising opportunities with full cost control - even for small budgets.

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Stakeholder: 
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
GAIN: 
GAIN I
Involved People: 
UHOH
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