Involvement of the consumers

Summary: 

The aim is to involve the customers into the production process. The customers can be informed about the product, where it is coming from, how is it produced, how was it processed. Increasing the customers knowledge about the food, creating good experiences can make the local fresh/processed food more seductive for the customers. The client's word-of-mouth advertising is one of the best devices to improve the product's publicity.

Rating: 
0
No votes yet
Stakeholder: 
Consumer
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
Social
GAIN: 
GAIN I
Involved People: 
Campden BRI Hungary