Fast food chains

Summary: 

The strategy of the fast food chains of traditional, local products is to make desirable the eating of local fresh/processed products with the "mass-market" logic of fast food eating. There are existing examples, such as "Nordsee" (fresh fish products to go, but also prepared as a full meal). The strategy is a long-term success, it is possible to set up high quality standards. Higher potential success to prevail with local products on the market with local product based fast food.

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Stakeholder: 
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
GAIN: 
GAIN I
GAIN II
Involved People: 
Campden BRI Hungary