All-in-one packaging

Summary: 

All-in-one packaging is an innovative distribution strategy, feasible and acceptable throughout the whole food production and food chain. The aim is to develop and sell a convenience traditional food product taking into account the consumers’ expectations, such else long shelf life, convenience aspects, appearance the already packed product, etc. This traditional food product would be a part of a whole package, which includes all the necessary ingredients for e.g. preparing a traditional meal. There are many target consumer groups, who possibly can be the purchaser. The special technology (e.g. vacuum packaging, MAP) and the right choice of the most suitable package size on different distribution channels are very important. All the chain members contribute to the development of the all-in-one package method.

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Stakeholder: 
Farmer & Cooperative
Industry & Retail
Type: 
Organizational
GAIN: 
GAIN I
GAIN II
Involved People: 
Campden BRI Hungary