Agro-tourism chain

Summary: 

In the Agro-tourism, where there is a historic sight, the manufacturing places of the local food products are shown as a tourist sight of the certain region/place to the tourists. In a frame of guided and/or non-guided tours, which can be organized by a special travel agency, the direct sale in-place is possible. It gives experience and knowledge about the origin of the product for the customers, furthermore, if they enjoyed it, the word-of-mouth advertising is one of the best marketing tools. The hotels, which are in contact with the travel agency, offer local products in the menu for their guests.

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Stakeholder: 
Consumer
Farmer & Cooperative
Industry & Retail
Type: 
Social
GAIN: 
GAIN II
Involved People: 
Campden BRI Hungary